Building an ultra-fast and resilient personalization system at Contentful

Learn how Contentful delivers personalized content to millions of users globally, providing sub-100 ms response times and robust reliability. This talk reveals how Contentful built their next-generation personalization engine using Cloudflare’s developer platform. Learn how Contentful leverages Cloudflare Workers for edge-side content decisioning, Durable Objects for maintaining user state globally, and KV for caching personalization rules — all deployed across 300+ edge locations.